For a Mass Communication class project, we were tasked with creating a fictional campaign for an existing brand from the ground up. The goal was to develop a concept that aligned with the brand’s identity while introducing a fresh idea that could be marketed across various platforms. I chose French Truck Coffee and built a campaign that combined regional pride with creative flavor storytelling.

Sip the City is a fictional campaign created for French Truck Coffee, introducing a trio of custom syrup flavors inspired by its three café locations: Baton Rouge, New Orleans, and Memphis. Each flavor—Red Stick Raspberry, Bayou Pecan Praline, and Smokey Maple Bourbon—reflects the unique spirit and taste of its city. I designed illustrated labels featuring city skylines and flavor elements, along with a campaign logo and a promotional homepage mockup to tie the concept together.