Loa & Faye is a fictional skincare brand I developed as part of a creative brief from @briefclub on Instagram, focused on customizable skincare that meets people where they are. I created a full brand identity, including three unique formulas—Energizing, Hydrating, and Nourishing—each tailored to specific skin needs and supported by a clean, modern visual system. The project included poster designs, product packaging, stickers, Instagram story mockups, and more, all tied together with playful, affirming messaging that makes skincare feel fun, personal, and effective.